Chanel Transforms Bowling Into A Chic Fashion Statement
Bowling isn’t a term usually associated with the word “chic” — but high fashion brands are proving otherwise.
If anyone can make bowling look glamorous, it’s Chanel. French director Jean-Paul Goude brings a new light to the lanes by showing the world a whole other side of bowling.
This is how we all look when we go bowling, right? Beginners, take notes.
“I used the bowling posture, which I find beautiful. It’s almost like an arabesque in ballet,” he said of the print ad. “It’s a great way of showing the clothes and the style.” – Jean-Paul Goude
While we may not be knocking down luxury bottles of fragrances in our lanes, we certainly appreciate Goude’s take on bowling.
See the full video here:
Think you’ve got better posture than these models? Prove it.